The analytical and test equipment market is comprised of many companies with highly specialized technologies in all the sciences. These companies are faced with the same challenges of introducing their unique highly sophisticated and expensive product within a narrow highly competitive market. A combination of limited production quantities and uncertain market conditions often influence management to compromise the product design. Poor product appearance and production quality misrepresents the underlying technology, resulting in a negative impact on sales. This dilemma is unnecessary and can be avoided if a qualified industrial design firm such as Integrated Design Systems is included as part of your product development team. Our expertise in human factors, systems integration, aesthetics, markets, materials and manufacturing methods has provided us with a unique ability to quickly develop an overall product architecture that is optimized for your company's specific requirements.