Marketing & Advertising
Available from Canon & Shea Associates, Inc.
In some ways, communicating with your marketplace is easier than it has ever been. The sheer number of outlets for your message has multiplied many times in recent years: in print, broadcast and cable, interactive media (CD-ROM and the World Wide Web), direct mail, trade shows and a lot more. At the same time, these developments are taking place on a global basis, vastly expanding your potential markets and communications needs.