The European Market for Stand-Up Pouches 2010

Available from PCI Films Consulting Ltd.

The stand-up pouch (SUP), as a packaging format, has been in existence in Europe for many years but volume growth in its use recently has been spectacular. You can now find it across a broad range of food and non-food applications, making life convenient for the consumer and helping to reduce packaging waste volumes.

PCI’s latest review of the European stand-up pouch market is based on original field research conducted across Europe in early-2010 and therefore takes into account the effects of the recession. It updates an earlier well received report PCI published on the subject in 2004.

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