Each business is unique – it faces unique challenges and has a specific set of opportunities to capitalize on. While syndicated market research reports paint a broader canvas, niche research requirements need a custom solution.
Bespoke, custom market research reports are a pragmatic alternative to syndicated research reports. Clients have the flexibility to control the scope of the study, while being involved in the report process from scratch to end. Custom market research reports also give clients the freedom of making changes while the study is being conducted, rather than once it is accomplished.
Custom market research reports are especially beneficial in case when a business needs insights not easily available in the usual off-the-shelf reports. For example, a food processor, launching a unique product in the market may need to know consumer demographics, tastes and preferences, receptivity, and other unique insights that may not be available easily. This type of detailed analysis and insights calls for a custom market research project.
At FMI, we understand the client motivations for custom market research projects and put them in driver’s seat. We act as knowledge partners and design solutions that are most appropriate for address the business requirement.
From helping you gain deeper insights on a niche segment to providing accurate exclusive information on how you stack against the competitor and industry, FMI’s custom market research reports cover a broad spectrum.
A key deterrent for many companies for ordering custom market research reports is the high price. On an average, custom market research, due to their exclusivity, are expensive than syndicated market research studies. However, at FMI, we take the long-term view into consideration, and work with client budgets, without compromising on report quality.
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