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During the past decade, products incorporating lenticular materials have grown rapidly and continue to do so. The lenticular technology research reported in this paper demonstratively shows the performance improvement of both the pseudo-elliptical and true-elliptical lenticular lens array materials over the conventional cylindrical lenticular lens array materials. This new approach also allows the manufacture of very thin gauge materials that can be used in numerous applications where flexibility and shape conformance are important. Learn more about advances in lenticular lens arrays for visual display & cylinder engraving techniques.